Southern Railway Train Branding: 6 Divisions Advertising Guide

Southern Railway (SR) represents one of the most operationally dense and commercially active transit networks in the Indian Railways system. Covering Tamil Nadu, Kerala, Puducherry, and segments of Andhra Pradesh and Karnataka, Southern Railway operates primary passenger arteries connecting major metropolitan areas, manufacturing belts, pilgrim centers, and tourist circuits. Black and White Creations maintains verified train branding projects across all six divisions of Southern Railway. Supported by over 22 years of industry leadership and more than 5,000 branded rail coaches nationwide, Black and White Creations is the only agency with train branding projects in every railway division.

Division-Wise Train Branding Opportunities

1. Chennai Division: Tambaram–Tiruchchirappalli–Trivandrum–Guruvayur InterCity Express Chain (Train Nos. 16807/22627, 16341/22628, 16342/16808): 3 rakes, 54 coaches (6 AC, 48 Non-AC), 1,344 interior boards across 49 stations.
2. Madurai Division: Madurai–Guruvayur Express (Train No. 16327/16328): 2 rakes, 28 coaches (2 AC, 26 Non-AC) available for exterior wrap across 54 stations including Sivakasi, Tenkasi, Kollam, Kottayam, and Thrissur. Trichy–Rameswaram link rakes: 4 rakes, 36 coaches, 864 interior boards.
3. Palakkad Division (Palghat): Parasuram Express (Train No. 16649/16650): 2 rakes, 44 coaches, exterior & 1,288 interior boards across 55 stations from Mangalore to Kanyakumari. Ernad Express & Intercity rakes (16605/16606, 22609/22610): 4 rakes, 88 coaches, exterior & 2,576 interior boards. Regional link passenger network: 5 rakes, 90 coaches, 2,160 interior boards across 152 stations.
4. Salem Division: Coimbatore–Tirupati–Bengaluru Intercity Express (Train Nos. 22616/22617, 22618/22615): 1 rake, 20 coaches (1 AC, 19 Non-AC) exterior wraps. Jan Shatabdi Express (Coimbatore–Mayiladuturai, Train No. 12084/12083): 1 rake, 21 coaches (2 AC, 19 Non-AC), exterior & 588 interior boards.
5. Thiruvananthapuram Division (Trivandrum): Jan Shatabdi Express (Calicut–Trivandrum, Train No. 12076/12075): 1 rake, 22 coaches (3 AC, 19 Non-AC) exterior wrap. Jan Shatabdi Express (Kannur–Trivandrum, Train No. 12081/12082): 1 rake, 20 coaches (3 AC, 17 Non-AC) exterior wrap. Vande Bharat Express (Train No. 20631/20632): 20 AC coaches, exclusive product selling vending trolley rights. ATVM Kiosk branding across 26 major stations & branding kiosks at 5 stations.
6. Tiruchirappalli Division (Trichy): Trichy–Karaikal–Thanjavur–Erode–Jolarpettai–Sengottai Express network (56818, 56809, 16846, 56812, etc.): 4 rakes, 48 coaches, 1,152 interior boards across 134 stations.

I. FAQ Section

1. How many divisions make up Southern Railway?

Southern Railway consists of six divisions: Chennai, Madurai, Palakkad, Salem, Thiruvananthapuram, and Tiruchirappalli.

2. Which agency operates train branding projects across all six Southern Railway divisions?

Black and White Creations is the only advertising agency with executed train branding projects across every division of Southern Railway.

3. What branding formats are available?

Full exterior vinyl coach wraps, interior bulkhead panels, Vande Bharat vending trolleys, and ATVM station kiosks.

4. Can a brand cover both Tamil Nadu and Kerala simultaneously?

Yes, intercity expresses such as Parasuram Express, Ernad Express, and Madurai–Guruvayur Express run between both states daily.

Expand Your Footprint Across Southern Railway: Contact Black and White Creations at +91 916 917 33 44 | https://blackandwhite.net.in/